Dispel the myth that brilliant ideas just happen. They result from the conscious and constant pursuit of ideation, of making insightful connections.
Creativity is not a mystical talent. It’s a skill that you cultivate and hone.
Yet where do you put all those ideas that come in swarms when you least expect them?
There are a plethora of options for idea board software that you and your team can use for idea management.
What is an idea board?
As the originator of the Getting Things Done® method, David Allen, put it, “your mind is about having ideas, not holding them.”
So, consider putting them on a blank page or a whiteboard instead of stashing them in your mind. During a meeting or a brainstorming session, your team may contribute ideas, concepts, experiences, visuals, or fleeting thoughts.
These are hard to flesh out, let alone be displayed in a methodical manner that makes sense to everyone.
Instead, we recommend keeping track of them by creating mind maps, flow charts, mood boards, spider diagrams – any visualization method for your ideas.
To take it to the next level, use a digital idea board. What’s great about digital idea boards is that the ideational capabilities stretch beyond traditional idea boards.
You might take audio notes or attach links, which would not be possible on a physical board.
You can create boards within boards and link content across multiple projects. Templates, libraries, and integrations have made idea boarding fun and easy.
I have scoured the web in search of the best idea board software for 2023, so you don’t have to do it yourself. Let’s take a look at some of best idea board software organized by ideational style:
Note: A calendar, project management app, or Gantt chart maker are also visual, so bear that in mind when collaborating with your team.
Idea board software
Template banks
1. Lucidchart
Idea management in Lucidchart
Designed for entrepreneurs, salespeople, engineers, developers, educators.
Pros: Collaboration
Cons: Sharing options could be improved
Best features: Mind-mapping, storyboarding, diagramming, flowcharts, organizational charts, wireframing, integrations
- Cloud insights
- Various integrations
- Vast template gallery
Cloud: Yes
Platforms: Web + Windows, Mac, Linux + iOS, Android
Pricing:
- Starting at $7.95/user/mo
- Free plan available
2. Creately
Idea management in Creately
Designed for businesses, marketing teams, engineering teams, creatives, educators
Pros: Collaboration
Cons: No mobile platforms
Best features: Mind-mapping, storyboarding, diagramming, flowcharts, organizational charts, wireframing, integrations
- Business and technical diagramming
- 1000+ template library
- Creately for Scholarship and Education
Cloud: yes
Platforms: Web + Windows, Mac
Pricing:
- Starting at $4.95/user/mo
- Free plan available
Whiteboarding
3. Miro
Whiteboarding in Miro
Designed for startups, businesses, enterprises, consultants, creatives, and education:
Pros: Collaboration, idea review, progress status, workflow
Cons: No newsfeed
Best features: Timer, mind-mapping, Kanban, outliner, templates, integrations
- Attention management
- Miro Live Embed for customers
- Works with Microsoft Surface Hub
Cloud: Yes
Platforms: Web + Windows, Mac + iOS, Android + Surface Hub
Pricing:
- Starting at $8/user/mo
- Free plan available
Note: Interested in a more agile process? Here is a top list of free and best Kanban software.
4. Mural
Whiteboarding in Mural
Best for consultants, creatives, nonprofits, enterprises, and educators.
If you have experience in the project planning department and need to organize your work more granularly, opt for project management tools for creatives.
Pros: Collaboration, shareability, sync, idea review, progress status, workflow
Cons: No newsfeed
Best features: Timer, outliner, templates, integrations
- Private mode: hiding contributions of individual collaborators to prevent groupthink
- Super Lock: items may be moved only by facilitators
- Attention management
Cloud-based: Yes
Platforms: Web, Windows + iOS + Surface Hub
Pricing:
- Starts at $12/user/mo depending on the team size
- Special plan for educators and students
5. Milanote
Whiteboarding in Milanote
Designed for creative professionals, designers, and product teams:
Pros: Collaboration, shareability, sync, idea review, progress status, workflow
Cons: No newsfeed
Best features: Kanban, outliner, mind-mapping, templates
- Templates for creative pursuits
- Timer
- Milanote Web Clipper for Chrome: clips images, videos, and links from websites
Cloud: Yes
Platforms: Web, Windows, Mac + Android, iOS
Pricing:
- Starts at $9.99/user/mo
- Free plan available
6. Stormboard
Whiteboarding in Stormboard
Designed for businesses, enterprises, managers:
Pros: Newsfeed, collaboration, idea review, progress status, workflow
Cons: Complex to navigate
Best features: Timer, mind-mapping, outliner, templates, integrations
- Business-oriented templates
- Works with Microsoft Surface Hub
Cloud: Yes
Platforms: Web + Windows, Mac + iOS, Android + Surface Hub
Pricing:
- Starting at $10/user/mo
- Special plan for startups $5/user/mo
- Free plan available for individuals and educators
7. ConceptBoard
Whiteboarding in ConceptBoard
Designed for startups, businesses, enterprises, and agencies
Pros: Collaboration, idea review, progress status, workflow
Cons: Web only
Best features: Whiteboarding, brainstorming, Kanban, integrations,
- Real-time communication, video conferencing
- Centralized content
- Board access management
Cloud: Yes
Platforms: Web only
Pricing:
- Starting at $6/user/mo
- Free plan available
8. Ideabuddy
Whiteboarding in Ideabuddy
Designed for startups, businesses, enterprises, universities, business schools, consultants:
Pros: Progress status
Cons: Web only
Best features: Kanban, outliner, templates
- Documents financial & business plans
- Financial projections
- Good for business incubation programs
Cloud: Yes
Platforms: Web
Pricing: Starting at $9/user/mo
9. Ideanote
Whiteboarding in Ideanote
Designed for businesses, enterprises, agencies, creative teams
Pros: Collaboration, idea review, progress status, workflow
Cons: Lack of integration
Best features: Kanban, brainstorming, templates
- 100+ idea-collection templates
- Real-time analytics, custom rating
- Gamification: missions
Cloud: Yes
Platforms: Web + iOS, Android
Pricing: Starting at $249/admin/mo
10. GroupMap
Whiteboarding in GroupMap
Designed for teams, businesses, NGOs, educators, creatives:
Pros: Collaboration, idea review
Cons: Lack of integrations
Best features: Timer, Kanban, custom workspace
- Real-time online brainstorming tool for meetings
- Polling + time limit for news feedback sessions
- Breakout sessions for smaller brainstorming groups
Cloud: Yes
Platforms: Web
Pricing: Starting at $20/facilitator + 10 participants/mo
11. IdeaDrop
Whiteboarding in IdeaDrop
Designed for business, enterprises, engineering companies
Pros: Newsfeed, collaboration, idea review, progress status, workflow
Cons: Complex to navigate
Best features: Kanban, integrations
- Idea cloaking – anonymous contribution
- Intelligent duplicate check – pattern recognition to prevent duplication/plagiarism
- Gamification – rewards, innovation scores, idea score (idea evaluation metrics)
Cloud: Yes
Platforms: Web + Windows, Mac + iOS, Android
Pricing: Provided upon request
12. Sampleboard
Whiteboarding in Sampleboard
Designed for agencies, studios, creatives, freelancers, designers
Pros: Collaboration, idea review
Cons: No progress status, workflow, uses Adobe Flash
Best features: Integrations
- Web clipper
- 50,000+ extensive library available
- Image editing tools
Cloud: Yes
Platforms: Web + Windows, Mac
Pricing: Starting at $12/user/mo
Mind-mapping
13. XMind
Mind-mapping in XMind
Designed for businesses, enterprises, managers, education:
Pros: Newsfeed, collaboration, progress tracking, workflow
Cons: No idea review
Best features: Outlining, templates, diagramming, organization chart, logic charts
- Combination of different ideational structures
- User-generated mind-map gallery
- Zen Mode for better focus
Cloud: Yes
Platforms: Windows, Mac, Linux + iOS, Android
Pricing:
- XMind 8 Pro: one-time purchase for 2 devices: $129.
- XMind 2020 & Mobile: $59.99/year or $34.99 for academia
14. Mindomo
Mind-mapping in Mindomo
Designed for K-12 and universities, enterprises, NGOs, creative teams:
Pros: Collaboration, idea review, progress status, workflow
Cons: No newsfeed
Best features: Outliner, integrations, assignment feedback, templates
- Collaborative Gantt charts
- Good for educators: students can enroll without email or access code
- Record and assessment of student work
Cloud: Yes
Platforms: Cloud + Windows, Mac, Linux + iOS, Android
Pricing:
- Starting at $6.5/user/mo
- Free plan available
15. MindMeister
Mind-mapping in MindMeister
Designed for businesses, enterprises, universities, education, creatives:
Pros: Newsfeed, collaboration, idea review, progress status, workflow
Cons: Web and mobile only
Best features: Outliner, planner, Kanban, integrations
- Presentation creation
- Meeting management
- Knowledge management
Cloud: Yes
Platforms: Web + iOS, Android
Pricing:
- Starting at $5.92/user/mo
- Education & NGO plans available
- Free plan available
16. Ayoa
Mind-mapping in Ayoa
Designed for businesses, enterprises, NGOs, creative teams:
Pros: Collaboration, idea review, progress status, workflow
Cons: No offline use
Best features: Task management, Gantt timeline, calendar management, integrations
- Real-time communication, video chat
- Radial maps
- Gantt charts
Cloud: Yes
Platforms: Web + Windows, Mac + iOS, Android
Pricing:
- Starting at $10.87/user/mo
- Free plan available
17. Thortspace
Mind-mapping in Thortspace
Designed for businesses, individual use, education
Pros: Newsfeed, collaboration, idea review
Cons: No progress status, no workflow
Best features:
- 3D mind mapping
- Crowd-thinking platform
- User-generated content
Cloud: Yes
Platforms: Web + Windows, Mac, Linux + iOS, Android
Pricing:
- Starting at $9.17/user/mo
- Free plan available
18. MindVector
Mind-mapping in MindVector
Designed for businesses, managers, educators:
Pros: Idea ranking
Cons: Runs on Flash, no workflow, no progress tracking
Cloud: Yes
Platforms: Web + Mac + iOS, Android
Pricing:
- $9.99 one-time purchase/user
- Free and business plan available
Outliners
19. Nectir
Outline management in Nectir
Designed for business, enterprises:
Pros: News feed, collaboration, idea review, progress status, workflow
Cons: Web only
Best features: Integrations
- Employee engagement
- Group challenges
- Gamification & incentivization
Cloud: Yes
Platforms: Web
Pricing: Starting at $7/user/mo;
20. Retrium
Outline management in Retrium
Designed for startups, businesses, enterprises, scrum teams:
Pros: Collaboration, idea review, workflow
Cons: Web only
Best features: Kanban, retrospectives, action plans
- Team radars
- Solutions by role/topic
- Actions plans
Cloud: Yes
Platforms: Web only
Pricing:
- Starting at $29/team
- Enterprise plan available
21. Ideawake
Outline management in Ideawake
Designed for businesses, enterprises, managers:
Pros: Newsfeed, collaboration, idea review, progress status, workflow
Cons: Less intuitive UX/UI
Best features: Idea selection, prototyping, piloting
- Gamification – user points
- Customizable workflow
- Anonymous posting
Cloud: Yes
Platforms: Web + iOS, Android
Pricing: Provided upon request
22. xTiles
Personal management, small teams, design teams, creative teams, and marketing teams
Pros: Easy to use, minimal learning curve, Cross-platform, Real-time collaboration.
Cons: No offline mode.
Best features: Task, Embed, Kanban, Linked Tabs, Outliner, Templates.
- Personal dashboard: Easy to use and flexible canvas based on blocks, tiles, and tabs.
- Organize digital content: combine images, links, and text in one space
- Simple, Flexible, Customizable space: combines canvas and database
Cloud: yes
Platforms: Web, Windows, Mac, iOS, Android
Pricing: Free plan available, $10 per month, $96 per year, $300 lifetime.
What to look for when using idea board software
There’s something romantic about movies often portraying police officers or genius inventors puzzling over their idea boards, setting colored pins on maps, photos, and newspaper articles. They keep staring at apparently disparate clues only to find a connection and finally have a break in their case.
This movie trope is called “the detective’s crazy wall.” Every respectable procedural TV series uses it because it has become so deeply ingrained in our culture as we have been rewired to consume and process information visually.
Looking at a wall chock full of information put together in a somewhat organized mess is our way of peeping into someone’s mind and understanding one’s thinking patterns—oopsie, I’m guilty of having made one during college to better sort my fleeting thoughts and essay ideas.
Yet there’s something peculiarly apt about an idea board that serves a different purpose for a team or business – be it designing a product or coming up with solutions.
Suddenly, the crazy wall is not only impractical; it’s confusing and mind-cluttering. Handwritten sticky notes or doodles on the whiteboard take up a lot of time. You need technology to streamline your ideation process. Plus, it’s 2023, and pretty much everyone is (still) working remotely.
How would you get your team together in the same room to collaborate on your next big idea?
Thanks to online collaborative apps, the answer is you don’t really have to. Here are criteria worth considering when looking for idea board software:
1. Time tracking module
There are contradictory accounts of whether deadlines, time tracking, or time constraints stifle or boost creativity. Setting a deadline for coming up with the next big idea might put extra pressure on your team because they can’t deeply engage with the problem or think of new ideas. Personal project logging becomes effortless with sophisticated time-tracking apps.
However, tracking your time during the ideation process is actually beneficial. Brainstorming sessions should consist of short creative bursts, no longer than an hour, so you won’t waste your collaborators’ creative efforts.
After all, studies show workers are productive for only about three hours of the eight they put in. All the more reason to log those creative bursts for future reference.
It also allows you to switch focus so you don’t stay fixated on the problem for too long. Try using a Pomodoro app during your creative sessions.
Tip: Look for an idea board software that comes with an employee time tracking module. One that is simple enough for tracking time in any setup – at the office or remotely. Project management and time-tracking software with billing are best for consultants, knowledge workers, creatives, and other such industries.
2. Collaboration
Debunk the lone creator myth, which hardly ever happens. The truth is that successful creative work is almost always collaborative. You need the tools to help your team collaborate on a project or the idea board in question. One that tracks people’s input, it allows tags, comments, etc. People need to be able to discuss and debate ideas and speak their minds.
Creativity needs an incubation period, so people can focus on some aspects while allowing other points to rest until the team is ready to re-engage with those ideas.
How many people should collaborate? The smaller the team, the more focused the idea board is since all the collaborators will feel engaged and responsible for coming up with good ideas.
3. Synchronization
Your idea board will be constantly updated, so the sync feature is one crucial criterion for good idea board software. If the team is updated in real-time, they may contribute from the same office space or work remotely from across the globe.
You won’t have to worry about updating the status to “final version,” “edited final version,” “real final version,” or whatnot.
4. Shareability
This feature is beneficial when you want to share the digital idea board with anyone in the department or even send it as a presentation. Other people may join in, share their contributions, review the board and leave feedback.
There are idea board services that allow sharing content with clients and external collaborators.
Tip: Creativity bursts come in waves: the first one consists of expected or clichéd solutions, then some more creative ideas follow shortly, and lastly, there are the fringe, unorthodox, radical, or out-of-the-box. Log those creative sessions and write notes and feedback on the process using a time tracker.
5. Cloud
These days, cloud computing has such a competitive edge since it is so convenient, reliable, and cost-saving, which is why most—if not all—idea board services now run on platforms. You wouldn’t have to worry about misplacing files or losing flash drives.
Storing your documents, pictures, and audio for your idea board not only makes it easier for you and your collaborators to have all the files in one ideation workspace but they can be accessed on any device.
6. Intuitive design
For sure, this is the heart of the software because it should be as intuitive as a physical board: drag and drop items, group and link them, attach pictures, and jot down ideas. Granted, a digital idea board allows you to create legible content, so you won’t have to worry about anyone’s messy handwriting.
As for the interface, you wouldn’t want your team members frustrated with the user experience, unnecessary complexity, or slow-loading and buggy software.
Caveat: this kind of software is not technical design in either engineering or architecture. Here’s a list of project management software for architecture experts or this list of collaborative software conceived for engineering professionals and many a construction business.
Tip: Consider using templates to ease your creative processes—no need to build everything from scratch.
Ideation techniques
Find the right idea board software for you and your team and give it a run. Then, try at least one of the following ideation techniques to get your team on board with the creative process:
1. Brainstorming
This is perhaps the most popular ideation technique to generate as many ideas as you can in a short period of time. Although the name “brainstorming” implies a chaotic brain dump, the system is orderly and clear. One needs some sort of constraint to come up with creative solutions. Online brainstorming is called “brain-netting,” which is not a surprise due to teleworking. You may have brain-netting sessions over a Zoom meeting, on Slack, or through a dedicated idea board app. You won’t even have to come together in person since it is a great method for remote teams nowadays.
Tip: Create a safe space for ideation. Make it clear to the team members that nobody can ridicule others’ suggestions or laugh at them. There are no bad ideas, just bad attitudes.
2. Prototyping
Prototyping is a great ideation technique to make decisions and explore possible directions. It is especially useful during wireframing. Even the simplest sketching, diagramming, and doodling can lead to great products. Use the idea board for the initial phases of the prototyping process.
3. Mind mapping
Mind mapping is a visual ideation technique that focuses on idea relationships. You start with a topic or keyword and build it from there. It’s simple and extremely visual, which is why it is a preferred brainstorming tool. Similar techniques are spider mapping and clustering.
4. Mood boarding
A type of idea boarding, mood boarding is a visual representation technique that focuses on sampling or collaging existing images and text to express or explain a particular feel or direction. It is best used in fashion and graphic design, cinematography, and other creative fields.
5. Storyboarding
Storyboarding is a blend of idea boarding and narration, a graphic representation technique that focuses on telling a story through simple sketches. It is great for pre-production. It’s also a great exercise for the flow of your ideas as you develop a visual story.
6. Freewriting
A great pre-writing technique, free writing involves writing continuously in a stream-of-consciousness style for a set amount of time, disregarding syntax, spelling, and punctuation. The goal is to break through writer’s block and write something so you can edit later.
Freewriting is good for overcoming writer’s block. It’s one of the solutions I tried that actually worked when I wanted to figure out how to stop procrastinating.
7. Collaborative brainwriting
Brainwriting is a mix of brainstorming and freewriting, which involves writing down a topic, a statement, or a question and publishing it so that others contribute to your input. The team members can pass it along or work simultaneously on it.
8. Lateral thinking exercises
Worst Possible Idea
It is burdensome to think of the next big idea – the pressure to perform might be too much – especially for your extremely creative collaborators. This is a good warmup exercise that is effective and fun as it forces people to consciously come up with flops or terrible ideas. Think of it as comic relief, as it reduces anxiety and job performance pressure. It will also brighten up the mood and allow people to relax.
Analogies and similes
An analogy is a literary device that compares two seemingly different concepts that share a core feature when providing the right context and explanations. A simile is a figure of speech that compares two stark concepts to highlight their commonality. These two are especially helpful for writers, artists, and storytellers.
Cheatstorming
Cheatstorming is an ideation technique that involves reusing ideas from earlier brainstorming sessions as a stimulus for generating new ideas. This technique involves deliberately salvaging discarded ideas from previous brainstorming sessions and generating something based on them. In a sense, it promotes cognitive sustainability by reusing previously ideated material. Much like idea recycling, it is similar to not letting ideas go to waste.
Rephrasing
Take an idea or come up with words, metaphors, and expressions, along with related words, synonyms, antonyms, and metonyms. Redefine basic meanings. For example, instead of saying, “a restaurant is a place where customers consume food and drinks,” fill in the following, “a restaurant is NOT a place where…”. Have your team be as wild as they can.
Empathy card
Using flashcards, write different scenarios, pass them around or send them to each of your collaborators online. For instance, “How would you feel if you were a 5-year-old going to a sushi bar?”, “what if that 5-year-old were a picky eater,” etc. It doesn’t need to be accurate. Just make some plausible assumptions, so you understand different perspectives and think out of the box.
Detective’s reasoning
Based on the topic or a statement, come up with answers to the following function words: why, who, which, what, where, when, and how. If you probe for an interesting solution, keep digging deeper.
Tip: Ban ideas that are too cliché or that worked in the past. Have your team redesign or reinvent them.
All these techniques and exercises help your team to collaborate remotely. These are especially useful for you to turn ideas into actions – the possibilities are countless:
- sprint retrospectives
- postmortems
- mock-ups
- scrum boards
- Kanban boards
- wireframes
- user flows
- visual design
- project strategy
- plot lines
How to start idea-boarding
Before you start the idea board creative process, make sure you have a specific goal in mind and that your team understands the end goal/product. If it’s a meeting in real-time, make sure they are available and well-rested. If it’s an asynchronous endeavor, let them know a tentative deadline or a rough timeline.
Step 1. Idea collection
First, create a new project on your digital idea board. Invite team members to add sticky notes, ideas, and images to the idea board. If possible, try to have them contribute at the same time so that they feel engaged and connected.
Some may write, others may attach files, a few might incorporate their visuals, etc. At this stage, focus on quantity, not quality. Refinement will come later.
Tip: Paradoxically, it’s better not to look at the idea board all the time so you won’t get familiarized with it. You might miss some excellent ideas due to familiarity. Higher familiarity is worse with words – it is like presque vu, the frustrating feeling that the concept or word you are looking for is on the tip of the tongue.
If this approach is too hectic for everyone, assign a “scribe” to take notes on your team’s conversations and debates. The scribe can organize those ideas later and add them to the board.
If you prefer the round table approach, make sure it is not a screaming contest involving obnoxious team members raising their voices while pleading their case. Also, beware that the convo doesn’t get too heated and everyone gets to share their ideas.
Have a strict time limit for these kinds of creative sessions.
Step 2. Idea refinement
After you have collected all the ideas, you may want to focus on their quality.
Make a shortlist of feasible ideas. Discard the useless, set aside some intriguing ones, and polish the potentially brilliant ideas.
Keep updating the idea board to match the stage you are at. Switch angles and keep refining the idea.
Revise it critically – if you won’t do it, your competitors or critics will.
Step 3. Idea review
Depending on your company’s organizational culture, your team members may comment upon or vote on the idea which works best. You might send it to your superiors for veto or post it on the company’s Slack channel to get some more feedback. Make sure you get as much unbiased analysis as possible.
If you have more than one feasible idea, submit them anonymously for peer review. If your budget and scope allow it, do some market research.
Note: Wondering how to become a pm? Here’s some good advice on the kind of work you need to put in if you’re interested in project management.
Step 4. Idea implementation
Together with your team, you’ve come up with a potentially brilliant idea, you’ve polished it, put it on display for others to validate it, and now you must implement it. The idea board has been a successful endeavor; you may archive it for future reference.
Tip: Some ideas can later become projects, so it’s a good practice to sometimes keep track of ideas using a more complex tool. We’ve put together a comparison list of the best free project management tools you can use to keep track of those ideas that might turn into successful projects.
Takeaway
What makes people brilliant is how they draw their inspiration from personal or collective experience but how they bring together dissimilar concepts seen through the lens of their own subjective self.
The ideation process will help your team grow in knowledge and technical skills. This, in return, leads to greater enthusiasm for work and a strong, dedicated team.
Whether you want to implement simple work management tools into your daily activity, make sure you always keep ideating.
Creativity depends on a number of things: experience, including knowledge and technical skills; talent; an ability to think in new ways; and the capacity to push through uncreative dry spells. – Teresa Amabile
Your creative breakthrough results from the conscious and constant pursuit of ideation.
Choose at least one of the idea board software mentioned above and get your team on board.
Start connecting those dots. We’re all waiting for your creative input into the world.
Alexandra Martin
Author
Drawing from a background in cognitive linguistics and armed with 10+ years of content writing experience, Alexandra Martin combines her expertise with a newfound interest in productivity and project management. In her spare time, she dabbles in all things creative.