Most sales processes are geared towards pushing prospects through your pipeline as quickly as possible—no matter if they’re a good fit or not.
But let’s face it. This is just like putting the proverbial cart in front of the horses.
The goal of any sales process should be to build relationships with your prospects, while making sure you point them in the right direction. Only then can you advance the deal, with their best interests at heart.
You can build a buyer-focused sales process like this by using Nutshell, a CRM and sales automation platform that is simple enough for any team, yet sophisticated for any business.
With Nutshell, you’ll be able to:
- Reduce your “non-selling activities” by automatically moving leads through the pipeline as they meet specific goals, so you have more time to build relationships
- Scale your personal outreach with the help of smart, customizable email sequences that stop as soon as your prospects reply back to you
- Manage your pipeline via different views like the Board, List, or the interactive Map, which is ideal for outside sales reps who need to locate their prospects before heading out on the field
- Generate reports to analyze important metrics such as your team’s effort vs. their quotas, your incoming lead volume, or the number of lost leads – data that puts you in a better position to take informed decisions
- Tag your colleagues in deals so top performers can comment and assist you with best practices that already work for them
As part of our Apps Marketplace, Nutshell is offering an exclusive 15% discount for their full-featured Pro plan for the first twelve months to all our paying users. Just check the full promotional terms and how to get the offer first.
We hope you take a step in the upcoming year to sell in a more humane way and give Nutshell a try.

Andrei Țiț
Author
Andrei Țiț is a product marketer at Ahrefs. He has been involved in product marketing at various SaaS companies for over six years, specializing in content marketing and short-form video. In his free time, he enjoys cooking and traveling.