Clients, in general, have a hard time understanding the ROI of social media and how to measure it.
That’s because they don’t experience it first hand or hire part-time interns to scrape up data, without getting any valid insights about how it impacts their business. As the old saying goes, seeing is believing – right?
Luckily, we’ve got the right pair of goggles to help you convince your clients about the benefits of running social media campaigns.
Meet Socialinsider, a social media analytics tool that gives you a full view into any company’s digital strategy for Facebook, Instagram, Twitter, LinkedIn and YouTube.
Use it on a daily basis to:
- Track the right KPIs like engagement, reach, story analytics and hashtag performance for your client’s accounts, which can be more clearly tied to a business goal
- Evaluate your competition’s online presence and benchmark against them to create more engaging posts, and ultimately grow your reach
- Create automated branded reports in multiple formats (PDF, PPT) that that can land in your inbox, or directly into your client’s inbox so you can save on time and make your brand stand out from the crowd
As part of our Apps Marketplace, Socialinsider is offering an exclusive 15% discount for their Small Agency plan for the first 12 months to all our paying users. Just check the full promotional terms and how to get the offer first.
Oh, and be sure to also check their awesome blog packed with hands-on research on the most engaging Instagram posts, LinkedIn marketing strategies, and Facebook KPIs – you won’t regret it.
So go ahead and wow your clients with social media stats they won’t delete 🙂
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Andrei Țiț
Author
Andrei Țiț is a product marketer at Ahrefs. He has been involved in product marketing at various SaaS companies for over six years, specializing in content marketing and short-form video. In his free time, he enjoys cooking and traveling.